Lot 278
St. Raphaël. 1937.
Ended
Est.
$25,000
- $30,000
Timed Auction
PAI-LXXXIX: Second Chance Posters
ARTIST
CHARLES LOUPOT (1892-1962)
Category
Description
Price: $24000 (starting bid + 20% buyer’s premium)
Place an online bid, or CALL US NOW for this special price
212-787-4000 – Until April 3 only!
St. Raphaël. 1937.
This is the very first poster that Loupot created for the St. Raphaël brand of bitters that featured the two waiters who would become, in a series of redesigns and refinements, the company’s trademark. While future advertisements would evolve in style and situation, what remained was their stark contrast of size and shape, and well as their signature red and white colors. “This premiere realization for St. Raphaël only represents the beginning of a long road to conceptual purity attained somewhere around 1950. One finds in this poster several incongruous elements... rare to an artist with little interest (least of all in his posters) in the third dimension, in the end wavering between the pictorial manner and the graphic. In this composition overflowing with charm, Loupot not only fits his personages to suit the taste of the time, but widens, if only temporarily, the range of the St. Raphaël colors, until then restricted to black, white, and red” (Loupot/Zagrodzki, p. 90).
Size: 61 1/2 x 45 3/8 in./156.2 x 115.3 cm
Condition: A-/ Slight tears in text. Framed.
Printer: Imp. Joseph-Charles, Paris
Reference: Loupot/Zagrodzki, 103; Loupot, 84; Loupot/Forney, p. 141; Publicité, p. 70; PAI-LXXXVI, 285
Key Words: Art Deco; Artist: Loupot; Alcohol
Place an online bid, or CALL US NOW for this special price
212-787-4000 – Until April 3 only!
St. Raphaël. 1937.
This is the very first poster that Loupot created for the St. Raphaël brand of bitters that featured the two waiters who would become, in a series of redesigns and refinements, the company’s trademark. While future advertisements would evolve in style and situation, what remained was their stark contrast of size and shape, and well as their signature red and white colors. “This premiere realization for St. Raphaël only represents the beginning of a long road to conceptual purity attained somewhere around 1950. One finds in this poster several incongruous elements... rare to an artist with little interest (least of all in his posters) in the third dimension, in the end wavering between the pictorial manner and the graphic. In this composition overflowing with charm, Loupot not only fits his personages to suit the taste of the time, but widens, if only temporarily, the range of the St. Raphaël colors, until then restricted to black, white, and red” (Loupot/Zagrodzki, p. 90).
Size: 61 1/2 x 45 3/8 in./156.2 x 115.3 cm
Condition: A-/ Slight tears in text. Framed.
Printer: Imp. Joseph-Charles, Paris
Reference: Loupot/Zagrodzki, 103; Loupot, 84; Loupot/Forney, p. 141; Publicité, p. 70; PAI-LXXXVI, 285
Key Words: Art Deco; Artist: Loupot; Alcohol